Hey Jude Box Co. is a values-aligned project created by Ebb & Flow founder Dr. Jennifer Collins, inspired by personal loss and grounded in clinical expertise. Through thoughtfully written digital coping cards, the brand offers accessible, evidence-based support for grief, infertility, anxiety, and emotional overwhelm—designed for everyday moments, not just therapy sessions.

You are not alone. This National Infertility Awareness Week, we explore the emotional toll of infertility, and the support available to you.